Trademark applications (and registrations) provide you with resources to protect your business and investment; in realization they will become your best business asset. There is a very common misconception that registering a company, purchasing the domain names and registering for tax purposes provides you along with legal rights to protect your brand. This is simply not the case; only an authorized trademark can provide you with the legal backing to secure your venture and its future treatments.
Questions often arise whether to register a signature. The simple answer is that it is imperative, providing the only form of protection providing exclusive legal rights to use the company trademark for your specific goods and services, both in the offline and online environments; affording the business the capability to stop others from together with your brand and potentially damaging the reputation of the actual.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. Like logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and businesses. The inclusion of a written description within the business’ offerings provides the legal specifics of protection. It is important that the range of goods and/or services that enterprise produces is correctly classified into one of the 45 separate categories in existence.
It is important to focus on that trademark applications are country specific. For instance, this means that assuming you have a trademarked business in New Zealand that currently is trading, or is proposing to trade, in Australia you should protect vehicles and business conception australia wide too. Having rights to the brand, logo and product offerings in New Zealand does not mean which you have the same rights in Australia; a separate trademark application must be typed.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights utilize the trademark. Once a tool is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or TM Objection Reply Online Filing India re the job. However, objections are rare and the majority of trademark applications progress straight through to registration. When the trademark registration is approved, the business will receive certification and approval for the exclusive user with the specified trademark for the plethora of goods and services applied for under the application.